The Challanges
- Struggles with previous offshore Magento partner:
- Inadequate maintenance and support services.
- Lack of responsiveness to issues and concerns.
- Difficulty in communication and understanding requirements.
- Delayed responses and resolutions to trouble tickets due to time zone differences.
- Communication was a major challenge as their technology partner was outside US.
- Overall website performance and speed were at the lower end, even with the high-performing Magento platform.
Goals
- Requirement for simultaneous purchasing on both websites:
- Integration of shopping carts for seamless checkout experience.
- Easy navigation between websites during the purchasing process.
- Complex site architecture due to existing ERP integration:
- Need for seamless flow of customer orders from both websites into ERP application.
- Sequential numbering of orders to facilitate accounting, fulfillment, shipping, and tracking.
- Maintenance of current operating process without disruption.
Our Solution
- Migration of Bionaturae to Jovial Foods Magento Installation:
- Utilization of Magento’s “Multi-Store” functionality.
- Implementation of “Combined Cart” Functionality:
- Enabled customers to shop on both websites within a single visit.
- Easy navigation between Jovial Foods and Bionaturae.
- Site Speed and Performance Optimization:
- Enhanced user experience and adhered to Google’s algorithm changes.
